Growth at the Expense of Brand Value
On the subject of coffee parlours, today I read a great diagnosis of the growth-induced erosion of Starbucks’ brand value and, consequentially, the erosion of their growth. Clearly Starbucks have lessons to learn about balancing growth with brand, but they certainly aren’t new lessons. What happened? Read John Quelch’s article “How Starbucks’ Growth Destroyed Brand [...]
The Last Mile
I like the coffee from Take 5 Cafe. Beats Starbucks hands down. I mean, when all that the Starbucks “barista” has to do is press a button to brew a shot … well, I’m sure Starbucks was aiming for infallible consistency while maximizing throughput but they lost the plot when it comes to the ceremony [...]
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